If your face turns red after just one or two drinks, there’s a good chance you’re experiencing alcohol flush reaction, also known as Asian flush or Asian glow. This common response is caused by a genetic deficiency in the ALDH2 enzyme, which affects how your body breaks down alcohol.

When this enzyme doesn’t function properly, a toxic byproduct called acetaldehyde builds up in your system. The result? That signature red flush, along with symptoms like headaches, racing heart, nausea, and general discomfort, even after just a small amount of alcohol.

While it’s most commonly associated with people of East Asian descent, alcohol flush reaction can affect anyone, and it’s often overlooked or misdiagnosed. If alcohol regularly leaves you red, hot, or unwell, your body might just need some extra support.

But not all alcohol reactions are caused by ALDH2 deficiency...

If your symptoms only appear after certain drinks (like red wine or champagne), things like a stuffy nose, blotchy skin, or a flushed chest, you may actually be reacting to sulfites or preservatives instead.

If that sounds familiar, our PureWine Drops are made just for you. They’re designed to help neutralise preservatives in wine that commonly trigger allergy-like reactions.

iBlush works by supporting your body’s natural ability to break down alcohol, especially if you experience symptoms like redness, facial heat, nausea, or headaches due to ALDH2 deficiency (commonly known as Asian flush).

At the core of our formulas is Glutathione, a powerful antioxidant that helps break down acetaldehyde, the toxic byproduct of alcohol that builds up in the body when ALDH2 isn’t functioning properly.

We combine this with a thoughtfully balanced blend of cofactors, anti-inflammatories, and absorption enhancers that work together to support detoxification, calm histamine responses, and enhance how your body processes alcohol.

The result? Less redness, less discomfort, and a better night out without compromise.

In a market full of overhyped promises and gimmicky fixes, we don’t pretend to be a miracle cure, because we know that’s not how bodies work. Instead, we focus on what does work.

iBlush offers the highest concentration of active ingredients in the alcohol flush space, paired with the widest range of delivery formats, so no matter how your body absorbs best, we’ve got you covered. Our formulas are science-backed, thoughtfully dosed, and made to support real people with real alcohol sensitivities, not just to tick a box.

We’ve helped over 60,000 customers find their fit and drink more comfortably. We're not here to follow trends, we're here to change how you experience them!

Yes! iBlush products are powered purely with vitamins and antioxidants which are delivered into your bloodstream making it a fast, safe and effective way in assisting your liver to metabolise alcohol.

With a 94% satisfaction rate, we're so confident in our formula we have a money-back guarantee! You can read more about it here.

No! While "Asian glow" is commonly used to describe this condition, Alcohol Flush Reaction isn't limited to Asians. It can affect people of various backgrounds. iBlush offers relief to anyone seeking to minimise the discomfort of alcohol-related flushing.