You’ve probably seen it. That sudden, red, warm flush that hits minutes after a drink. Maybe it happens to you, and that's why you're reading this! Your cheeks glow, your heart races, and you feel warmer than everyone else in the room.

That’s the infamous alcohol flush reaction. It's your body’s way of saying it’s struggling to process alcohol efficiently.

What Is Alcohol Flush Reaction?

Alcohol flush reaction (sometimes called “Asian flush” or “alcohol intolerance”) happens when your body can’t properly break down a toxic byproduct of alcohol called acetaldehyde.

Normally, your body metabolises alcohol in two steps:

1. Alcohol (ethanol) → Acetaldehyde (a toxic compound)
2. Acetaldehyde → Acetate (harmless and easily removed)

If you have a genetic variant called ALDH2 deficiency, that second step doesn’t happen fast enough.

The result? Acetaldehyde builds up in your system — causing redness, warmth, nausea, and a racing heartbeat after even small amounts of alcohol.

If you notice these symptoms after a drink or two, there’s a good chance you experience alcohol flush reaction.

Why You Shouldn’t Ignore It

That redness isn’t just cosmetic. It’s a sign that acetaldehyde, a toxin and Group 1 carcinogen (the same category as tobacco smoke), is accumulating in your body.

Over time, repeated exposure to high levels of acetaldehyde can contribute to DNA damage and increase long-term health risks — especially in the esophagus and liver.

So while there’s no reason you can’t still enjoy a drink, supporting your body’s ability to process alcohol efficiently is key.

That’s exactly where iBlush comes in.

The iBlush Difference: Three Formats, One Mission

Unlike other alcohol-flush remedies, iBlush offers three science-backed delivery formats — so you can choose how (and when) to support your body best.
Whether you prefer the long-lasting comfort of patches, the fast-acting power of tablets, or the on-the-go convenience of gels, there’s an iBlush solution that fits your routine.

Let’s find your perfect match.

iBlush Patch: Your Stick-On, Steady-Release Support

Our best-selling original, the iBlush Patch,  is a discreet, transdermal solution that releases antioxidants and vitamins gradually through the skin.

Just apply two patches to a clean, hairless area (like the upper arm or inner wrist) at least 30 minutes before drinking and you’re set.

Perfect for:

• People who prefer a hands-free, easy option
• Sensitive stomachs or anyone who dislikes swallowing tablets
• Long events where steady support matters most

💡 Pro tip: Layer it with the iBlush Gel or Tablets for boosted antioxidant support.

iBlush Tablet: Super-Strength Support

Prefer traditional supplements? The iBlush Tablet is your high-powered option.
Each tablet contains a concentrated dose of antioxidants and nutrients that help your body neutralise acetaldehyde more efficiently.

Take 1–2 tablets at least 30 minutes before your first drink for targeted, flush-free protection.

Perfect for:

• Those with strong or frequent flush reactions
• Nights with heavier drinking
• People who want fast-acting, powerful results

💡 Stack it: Combine with Patches or Gels for layered, multi-pathway support.

iBlush Gel: The Fastest & Tastiest Flush Fix

The newest member of the iBlush family, the iBlush Gel is a smooth, single-serve sachet that’s perfect for pre-drink convenience.

Each gel delivers a concentrated blend of antioxidants, vitamins, and cofactors that support your body’s natural alcohol metabolism — and it tastes great, too.

Take one sachet at least 10 minutes before drinking, no water required.

Perfect for:

• On-the-go nights out or travel
• Those who prefer a portable, tasty option
• Pairing with Patches or Tablets for an extra edge

Pro tip: Forgot to prep? The Gel’s your back-pocket hero. Squeeze one before your first sip. If you’re in for a big night, stack it with Patches or Tablets.

Compare Your Options

Mix, Match & Find Your Perfect Combo

Everyone’s body, and drinking routine, is different.

That’s why the best approach often involves experimenting and/or layering iBlush formats to find what works best for you. You might love using Tablets before a night out, Patches for longer events, and a Gel as your last-minute top-up.

Ready to get started? Try the Alcohol Flush Starter Kit — it includes all three formats so you can test, layer, and discover your ideal combo.

Why iBlush?

Because no other brand gives you three scientifically formulated ways to tackle alcohol flush — all designed to support your body, not suppress it.

Whether you’re after fast relief, steady support, or an easy portable fix, iBlush has you covered.

Drink comfortably, confidently, and your way. 💙

P.S. We did the research so you don't have to:

1. National Institute on Alcohol Abuse and Alcoholism (NIAAA). Alcohol Flush Reaction – Does Drinking Alcohol Make Your Face Red? National Institutes of Health, U.S. Department of Health and Human Services.
2. Brooks, P. J., Enoch, M. A., Goldman, D., Li, T. K., & Yokoyama, A. (2009). The Alcohol Flushing Response: An Unrecognized Risk Factor for Esophageal Cancer from Alcohol Consumption. PLOS Medicine, 6(3), e1000050.
3. Annals Academy of Medicine Singapore. (2023). Association Between Alcohol Flushing Syndrome and Cancer: A Systematic Review and Meta-Analysis. Annals Academy of Medicine Singapore
4. Cleveland Clinic. (2023). Alcohol Intolerance: Causes, Symptoms & Treatment. Cleveland Clinic Health Library.