How It Started
Founded in 2020, iBlush began with a personal challenge—experiencing firsthand the discomfort of turning tomato-red from a single glass of wine. Discovering a lack of effective solutions in the market, we embarked on a journey to create a remedy.
Together with a skilled pharmacist and a top health scientist, we crafted a formula that (we couldn't believe) actually worked.
How It's Going
The success of our initial formula was just the start. As we connected with more people, we realised that the discomfort of drinking went far beyond just redness. Our community shared stories of hangovers, "hangxiety," and more, driving us to broaden our focus.
Today, iBlush doesn't just tackle Asian Glow; we've become the go-to companion for all kinds of drinking discomfort. Whether you're toasting to a major life event or just enjoying a casual drink, we're here to ensure that discomfort doesn't dull your sparkle.
Our Philosophy
We believe everyone deserves to enjoy life's special moments without any setbacks. That's why at iBlush, every product we develop is driven by a commitment to science-backed solutions and approachable communication.
From preventing the initial flush to easing next-day regrets, our mission is to manage the less enjoyable effects of drinking. This way, you can focus on the joy of the moment—raising a glass confidently and comfortably.